Product Advancement Trend

Relevant consumption trends The onset of mobile technology has transformed the way of life of the modern day society. Every person out there wants to communicate. A cell phone is a convenient way to communicate due to its portability as well as cost. The information age has demanded more than just communication in the strict sense.Advertising We will write a custom essay sample on Product Advancement Trend specifically for you for only $16.05 $11/page Learn More The consumer wants an opportunity to derive entertainment information access as well as the actual communication itself. The mobile phone companies have adapted to this demand by developing products that meet the average requirements in a satisfactory manner. The cell phone cuts across all the market demands and therefore offers the customer the benefit of a single gadget with several applications. The cell phone market has been typically subdivided into two main segments. The first is the high e nd segment that comprises of business persons and the professional class. These customers are the most influential in as far as price is concerned since they have a high level of loyalty to the product as long as they develop a sense of trust for such a product. The second segment is the low end consumer class that is made of the blue collar as well as the personal end users. The preferences of these customers greatly depend on the individual’s behavior and preference. However the actual purchase is mostly affected by the financial implication of the product purchased. The high end customers are more likely to purchase the more expensive versions of the black berry that have more features that assist them in their daily professional encounters. Their spending may be motivated by either necessity or actual availability of finances. They are therefore more product-specific. For instance the professionals are more likely to go for a cell phone that has an operating system that w ill allow them undertake the duties that they would otherwise have waited to get to a computer in order to access such features. The general average annual spending among the first segment is higher than that of the second. Customers from both segments have an opportunity to access these products from the certified dealers in selected selling points such as malls and supermarkets. There are also numerous specialized dealers who deal in electronic sale that offer the black berry based products. Customers have the option of also purchasing the product online from the various websites such as E-bay. Online sale has gained credence due to its flexibility convenience and speed as compared to over the counter sale. The products are available on these sites with varying charges depending on the prevailing rates. The most recent statistics suggest that the customers buy more at the end of the month and before festivities. The levels of sales were also very low during cold seasons as most of the customers were indoors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The preference has been the purchase through online dealers who deliver the product after a given period of time. The percentage of people who ordered the product specifically as a present amounted to 20% of the general consumer base. With these customers the probability of purchasing this product again is quite slim. This would be because they were not actually getting the phone for someone else. They could either be creating an impression on the person or recommending the product. The other percentage either went through the actual product acquisition model that involves gathering information, evaluation of the product, purchase and post purchase procedures. The market is affected by various variables and there can be no specific conclusive explanation of the current or future trend in the consumer’s behav ior. On average however the loyalty of the consumer was motivated by advertisement and word from friends and alternative sources of information. The black berry has been in the black berry phone specifically the touch 9800 mobile is a market leader that has been created to serve the interests of the consumer form both ends. The all too familiar receptiveness of the device to new applications and the removal of old ones give it a dignified prominence in the specialty. The black berry company has made several efforts over the years to ensure that their products subscribe to the demands of the modern day consumer. The product has an inbuilt operating system that supports most document formats (Alba and Hutchinson 2000, p 123). The core proposition of the brand is to ensure that the customer receives quality. The substance of the brand slogan suggests that the product inspires brings together the essential features of the phone to guarantee the user maximum utility. A review of the pro duct has disclosed the salient features that continuously make the product a market leader (Naercio 2003, pp130-135). The shape provides a sense of class that is supplemented by the feel of the touch screen that would otherwise be in traditional landscape shape. The keyboard slides from below the screen to allow the user the convenience of reducing and condensing the size of the phone to fit a smaller space and to fit the grasp of the palm. The screen has an onscreen keyboard that allows the consumer who does not want to use the keyboard to operate the phone. The message writer also has an inbuilt spell checker that allows the user to correct the messages I case they make a mistake. The messaging service also has a predictor service that reduces the time taken typing in the words in the message. It also bars a 12-key alphanumeric keyboard, that allows for the SureType option, which creates a provision for the option of two letters per key.Advertising We will write a custom essa y sample on Product Advancement Trend specifically for you for only $16.05 $11/page Learn More For convenience the phone offers up to ten different ways of performing of performing one task from the basic text message writing to checking of emails. The phone can be likened to the iphone in as far as the touch screen devises is concerned. However the blackberry 9800 is the antithesis of the complexity of the iphone technology as it provides an unchanging home screen icon selection and an extremely basic user interface button setup that is very easy to understand (Alba and Hutchinson 2000, p 123) The continuous use of this product allows the consumer to adjust phones accessibility options within and around the phone to fit the prescriptions and requirements that they find fit. The phone offers a sense of maturity for those users who would rather prefer a complicated interface that is best understood by them. This means that the phone provides a sense of pride among peers who may not be able to use the phones features effectively (Naercio 2003, pp130-135). The brand positioning statement centers on inspiration of the consumer. The product does more than that by securing a complicated safe house of information. The user can zoom in and out of browser pages with the pinch of the finger for better visibility and flexibility in the navigation of the phone. The phone also comes with the company’s latest operating system software the black Berry 6 OS that has numerous improvements for flexibility and convenience. Criticism may have it that the products resolution is much lower than that of the rival touch screen technologies such as the Samsung galaxy s and the iphone 4. The resolution has been supplemented by the slide manual keyboard and the high zoom potential and magnification Marketing Strategy recommendations Need Recognition The product brand is quite new in the market since it is among the latest inventions and improvements of th e black berry technology and has little awareness in its development. The competitor technologies have gained a lot of ground in as far as consumer awareness and therefore leave a great marketing gap. The recommended strategic approach will be one that incorporates aggressive marketing processes embedded in a marketing campaign that will ensure that the existing customer’s are reminded of the existence of the product. As for the new customers the campaign will create a good background that will convince the consumers of the superiority of the production the market. The campaign will utilize all avenues of access to customers such as Facebook,Twitter and YouTube by creating a commanding presence in both in visual and audio reviews and advertisements(Alba and Hutchinson 2000, p 123). The campaign will also incorporate the assistance of the various media houses through promotions that will allow the listeners to acquire a sample of the product. The campaign will also maintain a high level of presence in print media in journals and daily newspapers across the world market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Information Search The products evaluation information will be highly accessible from the output social network sources that will create a database for the effectiveness of the marketing campaign. The comments that will be received on the social networks such as Twitter and Facebook will be used to evaluate the brand strategy as well as the future market campaign. The information available fro these reactions as to the negative and positive aspects of the products will be used to reengineer the products outlook to suit the tastes and preferences in as far as color and shape is concerned. (Dipak and Naufel 1999, pp131-137) The reactions of the retailers and distributors will also be taken into account. The online sales reactions on the product as well as the reactions of those who acquire the product over the counter will also be taken into consideration in the formulation of future strategies. Evaluation Inadvertently the consumer is going to weigh the opportunity cost of forgoing t he other competitor products such as the Samsung galaxies or the iphone 4. Such a consumer will be looking to acquire a product that allows them to use the touch screen technology in the most flexible way. The blackberry 9800 will have an unmatched advantage over all these products because of the additional features that accrue to the phone that are availed by the additional keyboard that allows more convenience and flexibility. As it is the product has a very affordable price quotation that is not likely to change even as the effects of the recession continues to take its toll on the economies around the world (Naercio 2003,pp130-135). For the first few years the product will maintain a stable price that will only vary depending on the mode that the consumer chooses in the purchase since each sales channels has different cost implications. Once the product gains enough market confidence the company will then transfer the prevailing market condition implications to the consumers. Th e consumer will also be thinking of the resolution of the phone as opposed to the competitors provisions of the same feature. They will however be impressed by the flexibility of the product as far as magnification is concerned. The product will supplements the need for a high resolution with the resolution potential that is inbuilt in the product. The product also has a much lesser price compared to the competitor products and will therefore take advantage of the economic recession conditions by stabilizing its price to allow the consumer to acquire it. (Dipak and Naufel 1999, pp131-137) Purchase The product will be mostly marketed among the young generation. This implies that the main clientele will fall within the age bracket of between 18 and 40 years. There is a very high likelihood that two thirds of these individuals have access to the internet or are at least aware of the online modes of purchase. The marketing strategy will therefore ensure that each online selling point ha s a stock of this product. The online stores will also offer a discount for every two phones that are purchased in one go. The products will also be available in the various phone sale points that have worldwide coverage. Examples of these stores within the UK include the UK Car phone Warehouse, dial a phone and mobiles .co.uk. These are known to offer satisfactory services in as far as the delivery of goods is concerned. The product marketing strategy will also partner with the relevant marketing partners in the various countries to facilitate the availability of this product to the customer at affordable prices. The initial price of the product has been  £414.99. This has been quite high for the low end consumer. On the other hand it would be quite hard to maintain a lower price in the face of the prevailing economic conditions. This price however will be reduced by up to  £7 to create a promotion price of  £407 that will be used as a mechanism of attracting customers. The e vidence from the existing market trends indicate that personalized sales and marketing promotion attempts were more effective than all other methods of advertising. The customer is more likely to purchase a product after such a product has been explained to them on a person to person basis. Those who accessed the retail selling points from the online sellers required to be convinced by sales representatives in order to acquire the product. (Dipak and Naufel 1999, pp131-137) Post Purchase The consumer upon acquiring the product did not bother to send feedback. This was the case especially with off the counter sales. However those who acquire the product from an online source were keen enough to leave a comment or two concerning the effectiveness of the product and the areas that were in need of improvement. The product has a year’s warranty and therefore the response from the consumers who returned product that had few defects were contented with the corrections made. The thir d member of the group upon acquiring the products and sending them to his aunt discovered that one of them had a mechanical problem. Upon returning the product the product was satisfactorily repaired (Alba and Hutchinson 2000, p 123). Conclusion The existing variables have a positive and negative effect on the marketing mix adopted for the delivery of this product to the market. As it were the price has a great bearing on the demand of the product. If it is too high then the low end consumers have little chance at acquiring the product. On the other hand if the product is priced lower than the competitor’s prices the market impression is that the product is of an inferior quality and should not be taken seriously. The product in seeks to venture into an already saturated market that is flooded with similar counterfeit cheap products. It is therefore important that the consumer understands the value that comes with the new product. The product however will take advantage of th e already established brand name black berry to maintain a high profile for the consumer who wishes to acquire the product in future. The pricing strategy that will be used to review the products price takes into consideration the prevailing market situation and gives credence to the consumer’s interest. This ensures that the consumers strain in the harsh economic times is supplemented adequately and in a proper and timely manner. References Alba, J. W., and Wesley, H. (2000) Knowledge Calibration: What Consumer Know and What They Think They Know. Journal of Consumer Research, 27, p123 Dipak, J.C., and Vilcassim, N. J. (1999) Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis. Market science, 45(2) p131-137 Naercio, M. (2003) Is the Consumer Sector Competitive in the U.K.? A Test Using Household-Level Demand Elasticities and Firm-Level Price Equations. Journal of Business Economic Statistics, 23(3) pp130-135A This essay on Product Advancement Trend was written and submitted by user Mohammed Stark to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What is an Anti-Villain (With Definitions and Examples)

What is an Antis) What is an Antis) A Song of Ice and Fire has held the hearts of fantasy-readers for the past 20 years, and Marvel movies have been dominating movie screens for a decade. So you might be wondering: what makes these franchises so compelling? The answer? Anti-villains.These days, people want more than black and white characters (protagonists who are inherently good and antagonists who are inherently bad). They want flawed heroes who struggle to carry out their goals, and complex villains with backstories and motives that show their humanity. Enter: anti-heroes and anti-villains. In other words, characters who defy their literary conventions.This post will cover the latter character type, and we’ll start by answering the question... What's an "anti-villain" and why are they so popular these days? What is an anti-villain?Anti-villains have noble characteristics, values, and goals, but how they strive for those goals is often questionable - or downright abhorrent. Like traditional villains, anti-villains stand in the way of the hero’s goal. But unlike a traditional â€Å"bad guy,† the anti-villain isn’t necessarily evil. Starting to wonder about every villain you’ve ever read? What was Maleficent’s childhood like? Did Bane just need a hug? Perhaps the Sheriff of Nottingham was just misunderstood?To help you plot out your own morally grey characters, check out the following helpful blog posts all about crafting memorable characters.Character Development: How to Write Characters Your Readers Won't Forget 9 Common Types of Fantasy Characters (With Examples) How to Write a Compelling Character Arc 12 Character Archetypes Every Writer Should Know How to Create a Character Profile: the Ultimate Guide (with Template)Did we miss any major anti-villains you think deserve a mention! Drop their name - or any other thoughts or questions - in the comments below!

What To Do if You Miss Your ACT Test

What To Do if You Miss Your ACT Test Maybe you were sick- you were up all night, feverish and full of aches - so when the morning of your test came around, you just werent up to testing. Or, perhaps you just didnt feel prepared. You hadnt taken the time to study for the ACT, so on the morning of the exam, you decided to miss your ACT test and figure it out later, even though you had already registered. What in the world do you do now? Its pretty simple, really. Youre going to apply for an ACT Test Date Change. ACT Test Date Change Procedures First, go to actstudent.org and log into your account.Once youre in your account, select Make changes to your registration.Follow the prompts to select a new test date, making note of the regular and late registration deadlines.If youre trying to change your test date and its already beyond the late registration period, then youll need to apply for Standby Testing. ACT Test Date Change Cost Although youve already paid the registration fee for the ACT or ACT Plus Writing test, youll have to pay the test date change fee. In addition, youll be charged the regular ACT registration fee for the new date, or, if you register late, the late registration fee as well. ACT Test Date Change Issues If you dont have access to your account for some reason- perhaps youre on a mountaintop with no WIFI- then contact ACT at 319-337-1270 to change your ACT test date. Make sure you have the following information in hand when you call so youre not scrambling down the mountain attempting to quickly locate your moms credit card at base camp: Your name exactly as it appears on the ID you will use when you go to take the testA credit cardYour addressThe test center where youd like to testThe test date on which youd like to test Get Ready for Your Next ACT Test Date Even though you didnt make it to the test center to take the ACT this time around, youll have another chance. Theres still plenty of time to do well on your college admissions exam. If you opted out of taking the ACT because you were unprepared, then take this additional time to prepare and study. There are several ways to get ready for the ACT exam without spending a fortune or months of time. Look into online resources, including sample test questions provided by the ACT.

Post Project Implementation Audit; Office Move Scenario Coursework

Post Project Implementation Audit; Office Move Scenario - Coursework Example h office furniture and personal belongings was by using the Monster Movers at $ 18,500 when added to the electrical installation costs of $ 12,000 makes $ 30,500. The lower costs were to use Willies Workers while the lowest was to use the services of staff workers and the members of the choral group with obvious incentives. Assuming the project manager was rational, the method that would minimize costs was chosen, the Willies workers. The costs were literally reduced owing to an incentive by the corporate manager of a bonus of half the amount of everything saved within a budget of $30,000. The costs optimization was possible by using Calvin’ s Cartage. The ability of the mover to meet risk insurance part was catered for by their insurance cover while saving on costs by quoting $9,950 (Project smart, 2010). The new office space comfortably accommodates 32 employees bigger than the previous that only settled in 24 employees. The office space also guarantees future expansion. Mov ing warehouse, stockroom and file archives first followed by desks, office equipments the following week made sure no employee or processes were disrupted. For electrical installations, an experienced electrician, whose record is known by the company, was hired. This contractor was identified and tendered because of trusted competence in handling lighting, power, wiring and cabling needs. Besides, the contractor had crew members available any time of the week. Weekdays allowed for critical layout of office design, changes were also made to electrical power service to cater for new Local Area Network, computer systems and desktop work stations. Satisfactory placement of lighting to meet new lighting arrangement was done. Office cubicles were retained as the previous one which brought a same... The client was contented with the ability of the project manager to engage and actively involve employees in the relocation exercise. The employee work time was not interrupted hence productivity within this period was not compromised. Employees showed support to any course that would improve and sustain company’s objectives. Their acceptance for relocation meant their desire to meet employer’s objectives and goals. Owing to the fact that all the furniture and equipment transfer was done within a given time and cost frame, the client would certainly approve of the method or process used.The aspect of employee participation in the exercise motivates and inculcates sense of ownership of the relocation exercise. It was not forced down their throats. Time management: Reasonable time for the project allowed successful delivery of office equipment to the new building.

Reaction Paper Essay Example | Topics and Well Written Essays - 250 words - 4

Reaction Paper - Essay Example Therefore, the teacher suggests to cut-off saintliness so that in doing so, saintliness could be attained as one becomes more engaged in his considerations on how to prepare for whatever circumstance he will meet. Ornamental conduct is how Tao Te Ching looks at the forms of human-heartedness which brings one’s thoughts to the aforementioned argument on hypocrisy behind saintliness. When a person considers himself as human-hearted, there is the possibility of acting out for other people but not really meaning what one does. However, when one gets rid of such mentality about human-heatedness, sincerity will manifest and whatever a person does, good or bad, will not be judged according to its wrongness of correctness but will tell what kind a person one really is. In conclusion, the philosopher suggests people to act and think as naturally as they can and not be controlled by the disciplines suggested by people and their norms. In this way, true virtues will be attained as people become more observant of how they should act and not be confined to acting as they are expected to

Ajuga Orientalis L Anatomy Studies

Ajuga Orientalis L Anatomy Studies The anatomical studies of medicinal taxon Ajuga orientalis L. (Lamiaceae) from Turkey Abstract. Ajuga orientalis[a1], with a wide distribution area in Turkey, is traditionally used medicine in the treatment of some skin diseases in Anatolia. The aim of this study is to determine the anatomical characteristics of the root[a2], leaf, petiole, calyx and corolla of medicinal taxon [a3]A. orientalis in cross sections. As a result of the study, it was found that the pith rays of root are composed 3-4 rowed cells and stem was quadrangular[a4]. There were glandular and non-glandular hairs on the surface layers on stem, leaves, petiole, calyx and corolla. Starch particles were also identified[a5] in the cortex cells of stem. The stomata were diastic[a6] and the leaf was bifacial. There were one big vascular bundle in the center and 4-5 small vascular bundles on each corner of the petiole. It was also determined that adaxial epidermis cell shapes of corolla are papillose type. Key words: Ajuga orientalis, anatomy, medicinal plant, Turkey INTRODUCTION The Lamiaceae is a large family showing natural distribution. Most of species belonging to this family are shrubby and herbaceus, and trees are extremely rare (Heywood, 1978). The family with its more than 250 genera and approximately 7000 species, has a cosmopolitan distribution (Thorne, 1992). According to BaÃ…Å ¸er (1993), Turkey is accepted as a gene center for this family. Many species of this family are aromatic and are often used as herb spices, folk medicines and fragrances (Werker et al., 1985). With their pleasant fragrance, many species of Lamiaceae have been used as herbal teas in Turkey. Many of species are used as raw material in the cosmetic industry. Some species are traditionally used as medicinal plants (Baytop, 1984). It was reported that some Ajuga L. and Salvia L. species are cultivated as ornamental plants (Baytop, 1984; Ãâ€"zdemir and Ã…Å ¾enel, 2001; Akà §in et al., 2006). In addition to this, Lamiaceae has great importance due to its economical valu e and its variety of species. The genus Ajuga L. belongs to Lamiaceae family. Ajuga L. is represented in Turkey by 13 species and 22 taxa, six species and one subspecies being endemic (Davis et al., 1982-1988). Ajuga species are used in folk medicine in different parts of the world for the treatment of rheumatism, gout, asthma, diabetes, malaria, ulcers and diarrhea and have antibacterial, antitumor, antifeedant, and vulnerary properties (Chen et al., 1996; Ben Jannet et al., 2000). Baytop (1999) reported that some Ajuga species generally known as â€Å"mayasÄ ±l otu† in Turkey have been widely used for their aromatic, diuretic, antipyretic, tonic, diaphoretic, astringent, bitter and homeopathic properties in the Turkish folk medicine. Ajuga orientalis L. one of the species of Ajuga genus is used against some skin diseases by hug on the skin in Anatolia (Koyuncu et al., 2010). Although many species of Lamiaceae family are investigated anatomically (ÇobanoÄÅ ¸lu, 1988; Uysal et al., 1991; Ãâ€"zdemir and Altan, 2005; AktaÃ…Å ¸ et al., 2009) there is no anatomical study of A. orientalis L. in literature. Due to its medicinal importance mentioned above in this study, the purpose of this study is to determine the anatomical characteristics of A. orientalis L. MATERIALS AND MEDHODS In the present study, the plant specimens of A. orientalis were collected during the flowering period and natural populations in A5 Amasya (in the vicinity of Direkli village, open areas, at 1800 m, June 2012, Ä °Ãƒâ€"ztà ¼rk ÇalÄ ± 461) which is a city in the Black Sea region of Turkey. Its taxonomical description was carried out according to Davis (1982). Anatomical investigations were performed using an average of fresh specimens kept in 70% alcohol. Cross sections of root, stem, laeve, petiole, calyx and corolla were taken from 30 specimens of A. orientalis and 50 measurements were conducted for each parameter. Transverse sections were made by hand using commercial razor blades and stained with Sartur reactive (ÇelebioÄÅ ¸lu and Baytop, 1949). Measurements in the sections were performed under a Leica ICC50 HD binocular light microscope by using a Leica Digital Camera and objectives used were x10 and x40. Photographs were taken with a Leica ICC50 HD binocular light microscope and a Leica Digital Camera. RESULTS In cross-sections taken from the root, stem, leaf, petiole, calyx and corolla of A. orientalis , the following significant properties were observed below. In the transverse section of the root, there was a periderm which was the outermost layer of the root of A. orientalis (Figure 1). The periderm had 8-9 layers. The dimensions of periderm cells were 15 – 60 X 15 – 57.5  µm (Table 1). Beneath the periderm, there was the multi-layered cortex, composed of ovaidal and parancyhmatic cells. The cortex was 9-10 layers. The cambium, composed of 3-4 layered, was located between the xylem and the phloem. Beneath the cambium, there were xylem tissue (7.5 – 15 X 7.5 – 20  µm) composed of regular trachea and tracheid cells. Xylem cells were also present in the center, so the pith is not seen in the center. There were 3-4 layered primary pith rays between the secondary xylem cells. A. orientalis, as a typical characteristic of the Lamiaceae, had a 4-angle stem. Its epidermis usually had one layer composed of ovoidal cells (12.5 – 42.5 X 17.5 – 50  µm). The upper surface was covered with a cuticle (1.25 – 2.5  µm). There were glandular and non-glandular hairs on the epidermis (Figure 2). Transverse section of the stem revealed 9-10 layered collenchyma placed on the corners. The cortex was composed of 6-7 layered paranchymatous cell. The dimensions of paranchymatous cells were 27.5 – 75 X 15 – 55  µm (Table 1). Starch particles were also observed in the paranchymatous cells of stem (Figure 3). There were 2-3 layers of sclerenchyma in the outer side of phloem. Right beneath the phloem, there was a 1-2 rowed cambium layer. The xylem tissue existing beneath the cambium was composed of regular trachea and tracheid cells. The vascular bundles were bigger on the corner than other parts of stem. Between the corners there were als o numerous small bundles in the A. orientalis stem. The vascular bundles were collateral (Figure 2). The pith was wide and consist of flat cells with intercellular spaces. There was a cavity in the centre of the pith. In the leaves, the epidermis was single layered on upper and lower surface. There were glandular and non-glandular hairs on epidermis. The cuticle was 2.5 – 5  µm thick. Just beneath the upper epidermis cells, there were 2-3 rowed palisade parenchyma cells (Figure 5). The dimensions of the palisade parenchyma cells were 12.5 – 25 X 25 – 50  µm (Table 1). The 2-3 rowed spongy parenchyma existed beneath the palisade. The spongy parenchyma covered less space than does the palisade parenchyma. The collateral vascular bundle was located in the midrib region (Figure 5). There were sclerenchyma cells in the outer side of phloem. All vascular bundles in the leaves were surrounded by bundle sheet cells. The stoma was diastic and the leaf was bifacial (Figure 4 and Figure 5). The stoma presented on upper and lower surfaces of the leaf (Figure 4). Both adaxial and abaxial epidermis cells were single layered in the petiole (Figure 6). The dimensions of the adaxial epidermis cell were 15 – 45 X 17.5 – 27.5  µm while those of the abaxial epidermis one were12.5 – 27.5 X 15 – 17.5  µm (Table 1). There were a lot of glandular and non-glandular hairs on epidermal cells which were ovoidal-rectangular shapes. Parenchymatic cortex cells were 10-11 layered. There was one big vascular bundle in the center and 4-5 small vascular bundles at each corners of petiole. The vascular bundles were surrounded by sclerenchymatic cells (Figure 6). There were parenchmatic bundle sheets on the all vascular bundles. The type of vascular bundle was collateral (Figure 6). There were 2-3 layered collenchyma in the area between the corners. In the calyx, the adaxial epidermis cells were smaller than abaxial epidermis cells. The dimensions of adaxial cuticle were 1.25 – 2.5  µm whereas the those of the abaxial cuticle is 2.5 – 3.75  µm (Table 1). Parenchymatic cells were flat ovoidal. There were glandular and non-glandular hairs on the epidermis (Figure 7a). In the cross-section of corolla, cuticle was present on both abaxial and adaxial epidermis cells covered by glandular and non-glandular hairs. The shapes of adaxial epidermis cells were papillose type (Figure 8). Beneath the adaxial epidermis, there were the parenchyma cells with intercellular spaces (Figure 7b). There was a vascular bundle in the midrib. DISCUSSION The present study provided useful information on the anatomy of A. orientalis. Few studies on the species A. orientalis had been found in literature (Sajjadi and Ghannadi, 2004; Koyuncu et al., 2010). But, the measurements and observation of anatomical characters belonging to the medicinal taxon A. orientalis were reported for the first time in the present paper. Metcalfe and Chalk (1972) determined some imported anatomical information about root anatomy of Lamiaceae family. They stated that the pith rays of roots of the family are 2-12 or more rowed cells. It was found that the pith rays of A. orientalis were composed 3-4 rowed cells. These findings were consistent with those of Metcalfe and Chalk (1972) and those of some studied species of Lamiaceae (Baran and Ãâ€"zdemir, 2006; Ãâ€"zkan and Soy, 2007; Baran and Ãâ€"zdemir, 2009). Metcalfe and Chalk (1972) also stated that the members of Lamiaceae family have quadrangular with well-defined collenchyma in the four angles and scleranchymatous tissue surrounds the phloem groups of vascular bundles. In the transverse section of A. orientalis, the stem of this species was quadrangular with well-defined collenchyma in the four angles. It was also determined that there were 2-3 layers of sclerenchyma in the outer side of phloem in this study. Quadrangular stem with well-defined collenchyma in th e four angles and scleranchymatous tissue surrounds the phloem groups of vascular bundles were observed in other members of Lamiaceae family (Metcalfe and Chalk, 1972; Kandemir, 2003; Baran and Ãâ€"zdemir, 2006; Kahraman et al., 2010). The vascular cambium located between the phloem and the xylem was 1-2 rowed layer in the stem of A. orientalis. The vascular cambium was seen in the cross-sections of other members of Lamiaceae family (Dinà § and Ãâ€"ztà ¼rk, 2008; Baran and Ãâ€"zdemir, 2009). There were big vascular bundles on the corners of A. orientalis stem whereas a lot of small bundles between the corners were observed in the present study. There were also starch particles in the paranchymatous cortex cells of stem. The leaf of A. orientalis had 2-3 layered palisade parenchyma and 2-3 layered spongy parenchyma cells. Baran and Ãâ€"zdemir (2009) also stated that Lamium lycium which is the member of Lamiaceae family has 2-3 layered palisade parenchyma and 2-3 layered spongy parenchyma cells as well. These results were parallel to our results mentioned above. On the other hand, the stoma type of A. orientalis was diasitic and the leaf was bifacial. According to Metcalfe and Chalk (1972), diasitic stoma type was most common in Lamiaceae family. Diasitic stoma and bifacial mesophyll type were also observed on the leaf of Ajuga chamaepitys and Ajuga reptans (Akà §in et al., 2006). The stomata were observed on both upper and lower surfaces of the leaf. Metcalfe and Chalk (1972) stated that the structure of the vascular bundles in the petiole of the species in the Lamiaceae could be used as a diagnostic character. The structure of petiole shows differences between genera and species. In addition to this, useful petiole anatomical characters are determined in designated taxonomical structures of some species (Shaheen, 2007; Eric et al., 2007). In the petiole of A. orientalis, there was one big vascular bundle in the center and 4-5 small vascular bundles at e ach corner of the petiole. Akà §in et al. (2011) found that Ajuga reptans has a total of nine vascular bundles: one big bundle in the middle and 4 vascular bundles at each corner. The vascular bundles of leaf were surrounded by sclerenchymatic cells. Collenchyma in the petiole is 2-3 layered at the each corners. In the cross-section of calyx and corolla, both adaxial and abaxial epidermis cells were covered with cuticle. In addition to this, there were a vascular bundle in the midrib of calyx and corolla. The adaxial epidermis cells of corolla were papillose type. The most distinguishing characteristics of the species in the anatomical structure were the presence of glandular hairs on the surface layers on stem, leaves, petiole, calyx and corolla. Like other other members of the Lamiaceae, A. orientalis had both glandular as well as non-glandular trichomes. Glandular trichomes were mainly observed on calyx and corolla, but non-glandular ones were found on the stem, leaf surface and petiole. According to Metcalfe and Chalk (1972), having glandular and non-glandular trichomes are important anatomical characters. Glandular trichomes significant taxonomic character and act imported role for pollination in the Lamiaceae family (Navarro and El Oualidi, 2000). As a result, anatomical characters of medicinal taxon A. orientalis were studied for the first time in this paper. According to the results mentioned above, the anatomical features of root, stem, leaf, petiole, calyx and corolla provided useful characteristics for distinguishing species in Ajug a genus. REFERENCES Akà §in OE, Ã…Å ¾enel G, Akà §in Y (2006). The morphological and anatomical properties of Ajuga reptans L., and Ajuga chamaepitys (L.) Schreber subsp. chia (Schreber) Arcangel. var. chia (Lamiaceae) taxa. Pak. J. of Biol. Sci. 9(2): 289-293. Akà §in Ãâ€"E, Ãâ€"zyurt MS, Ã…Å ¾enel G (2011). Petiole anatomy of some Lamiaceae taxa.Pak. J. Bot. 43(3): 1437-1443. AktaÃ…Å ¸ K, Ãâ€"zdemir C, Ãâ€"zkan M, Akyol Y, Baran P (2009). Morphological and anatomical characteristics of Salvia tchihatcheffii endemic to Turkey. Afr. J. Biotechnol. 8(18): 4519-4528. Baran P, Ãâ€"zdemir C (2006). The morphological and anatomical characters of Salvia napifolia Jacq., in Turkey. Bangladesh J. Bot. 35(1): 77-84. Baran P, Ãâ€"zdemir C (2009). The morphological and anatomical properties of Lamium lycium (Lamiaceae), endemic to Turkey. Nord J Bot. 27: 388-396. BaÃ…Å ¸er KHC (1993). Essential oils of Anatolian Lamiaceae: A profile. Acta Hortic. 333: 217-238. Baytop T (1984). Tà ¼rkiye’de bitkiler ile tedavi. Ä °st. ÃÅ"niv. Yay. No: 3255, Istanbul. Baytop T (1999). Therapy with medicinal plants in Turkey, Past and Present. (2nd ed.) Nobel TÄ ±p Press. Ä °stanbul, Turkey. Ben Jannet H, Harzallah-Skhiri F, Mighri Z, Simmonds MSJ, Blaney WM (2000). Responses of Spo- doptera littoralis larvae to Tunisian plant extracts and to neo-clerodane diterpenoids isolated from Ajuga pseudoiva leaves. Fitoterapia. 71: 105-112. Chen H, Tan RX, Liu ZL, Zhang Y, Yang L (1996). Antibacterial neoclerodane diterpenoids from Ajuga lupulina. J. Nat. Prod. 59(7) 668-670. ÇelebioÄÅ ¸lu S, Baytop T (1949). A new reagent for microscopical investigation of plant, Publication of the Institute of Pharmacognosy, No. 10, 19: 3001, Ä °stanbul. ÇobanoÄÅ ¸lu D (1988). The morphological and cytological properties of Salvia palaestina Bentham (Lamiaceae). Turk. J. Bot. 12: 215-223. Davis PH (1982). Flora of Turkey and the Aegean Islands. Vol. 7. Edinburgh Univ. Press. Edinburg. Davis PH (1982-1988). Flora of Turkey and the east aegean islands, Vol 7, 10, Edinburg University Press. Dinà § M, Ãâ€"ztà ¼rk M (2008). Comparative morphological, anatomical and palynological studies on the genus Stachys L. sect. Ambleia Bentam (Lamiaceae) species in Turkey. Turk. J. Bot. 32: 113–121. Eric TJ, Michael VA, Linda WE (2007). The importance of petiole structure on inhabitability by ants in Piper sect. Macrostachys (Piperaceae). Bot. J. Linn. Soc. 153(2): 181-191. Heywood VH (1978). Flowering Plants of the World. Oxford, Oxford University Press. Kahraman A, Celep F, DoÄÅ ¸an M (2010). Anatomy, trichome morphology and palynology of Salvia chrysophylla Stapf (Lamiaceae). S. Afr. J. Bot. 76:187–195. Kandemir N (2003). The morphological, anatomical and karyological properties of endemic Salvia hypargeia Fich. mey. (Lamiaceae) in Turkey. Pak. J. Bot. 35: 219-236. Koyuncu O, YaylacÄ ± Ãâ€"K, Ãâ€"ztà ¼rk D (2010). Risk categories and ethnobotanical features of the Lamiaceae taxa growing naturally in Osmaneli (Bilecik/Turkey) and environs. Biodivers Conserv. 3(3): 31-45. Ãâ€"zdemir C, Ã…Å ¾enel G (2001). The morphological, anatomical and karyological properties of Salvia forskahlei L. (Lamiaceae) in Turkey. J Econ. Taxon. Bot. 19: 297-313. Ãâ€"zdemir C, Altan Y (2005). Morphological and anatomical investigations on endemic Scutellaria orientalis L. subsp. bicolor (Hochst) Edmund and subsp. santolinoides (Hausskn ex Bornm). Pak. J. Bot. 37(2): 213-226. Ãâ€"zkan M, Soy E (2007). Morphology, anatomy, hair and karyotype structure of Salvia blecharoclaena Hedge and Hub.-Mor. (Lamiaceae), endemic to Turkey. Pak. J. Biol. Sci. 10: 893-898. Metcalfe CR, Chalk L (1972). Anatomy of the dicotyledons, vol. II. Oxford University Press, Oxford. Navarro T, El Oualidi J (2000). Trichome morphology in Teucrium L. (Labiatae), a taxonomic review. Anales Jard. Bot. Madrid. 57:277–297. Sajjadi SE, Ghannadi A (2004). Volatile oil composition of the aerial parts of Ajuga orientalis L. from Iran. Z. Naturforsch. C. 59: 166-168. Shaheen AM (2007). Characteristics of the stem-leaf transitional zone in some species of Caesalpinioideae (Legumuninosae). Turk. J. Bot. 31: 297-310. Thorne RF (1992). Classification and geography of the flowering plants. Bot. Rev. 58: 225-348. Uysal Ä °, Ãâ€"ztà ¼rk M, Pirdal M (1991). Morphology, Anatomy and Ecology of Endemic Species of Sideritis trojana Bornm. Turk. J. Bot. 15: 371-379. Werker E, Ravid U, Putievsky E (1985). Structure of glandular hairs and identification of the main components of their secreted material in some species of the Labiatae. Israel J. Bot. 34: 31-45. 1 [a1]Should add faimly of this plant which is â€Å"Lamiaceae† [a2]Should add stem to be root, stem [a3]Remove â€Å"medicinal taxon† [a4]Should mention pith shape in the stem [a5]Better to be other world†detected† [a6]Should be â€Å"diastatic†

Police Strategies Essay

The topic I chose to research about is which police strategy/tactic is most effective in reducing crime and disorder. There are various forms of policing such as community-oriented policing, problem-oriented policing, hot spots policing, broken windows theory, and zero-tolerance policing. COP is a model of policing that stresses a two-way working relationship between the community and the police along with the police becoming more integrated into the local community, and citizens assuming an active role in crime control and prevention. POP is a concept created by Herman Goldstein in which he believes the police should take the categories of crime, order maintenance, and service and break them down into discrete problems and then develop specific responses to each one. Hot spots policing originated from research that revealed crime is extremely concentrated in small areas. The broken windows theory is about how crime problems develop at place, and how police should focus their role to stop crime problems from arising. According to Paul M.  Walters, there is a strategy for COP to prevent crime and disorder which is referred to as response to incidents (R2I). R2I requires law enforcement officers to react to crimes or emergency incidents. In order to promote citizen confidence in the police, officers should swiftly respond to any such incidents and establish and maintain control over the situation. R2I also requires officers to respond proactively to crime patterns. This is accomplished through such tactics as directed patrol, targeted identifications, etc. However, if police administrators do not carefully manage the R2I strategy, their departments can quickly be overwhelmed by community demands. In order to manage increased calls for police service, administrators need to monitor demand and then research as many creative ways as possible to respond to these calls. There are many ways to respond to calls for assistance that do not require the immediate dispatching of an officer in a patrol car. Other, less expensive responses may satisfy the request just as effectively. Another way to better serve jurisdictions using the R2I strategy is to invest in current technology in such areas as communications, information, case management and analysis, and transportation which may include automated mug systems, records management and retrieval systems, automated aging systems, and mobile data terminals. Department managers must then use all their resources, both technological and human, in a balanced way that produces not just activity but also results that they can measure against their mission statements. Managing the limited resources of departments to respond effectively to both incidents and calls for service, while producing the greatest advantage for their communities, requires managers to make informed, professional decisions. Foot patrol and Neighborhood Watch programs are two other popular strategies for the effectiveness of COP. A number of evaluations in the 1980s reported that while additional foot patrol did not reduce crime, it did increase feelings of safety. If people are less fearful they might not withdraw from the communities, and the process of neighborhood deterioration might not begin. Neighborhood Watch programs have repeatedly been found to have little impact on crime. Residents who live in areas with more crime, and who live in inner-city minority neighborhoods, have been less willing to participate in Neighborhood Watch programs or any other activities that involve partnership with the police. The effect of whether COP works is hard to say and evidence is very mixed. It’s hard to evaluate since it’s done differently from police department to police department. While a number of questions remain, the future of COP appears bright. According to Paul M.  Walters, the heart of the POP approach is the concept that police must be more responsive to the causes of crime, rather than merely dealing with the results of crime. Maintaining neighborhood safety can be more beneficial to the community than merely treating isolated neighborhood problems. This approach represents a significant shift in how both the public and the police view the role of law enforcement in the community. Problem-oriented policing is a proactive, decentralized approach to providing police services designed to reduce crime and disorder, and by extension, the fear of crime. Department heads achieve this by assigning officers to specific neighborhoods on a long-term basis. Long-term involvement between the officers and neighborhood residents fosters the development of credible relationships based on mutual trust and cooperation. It also allows a high-level exchange of information between citizens and police officers, as well as mutual input concerning policing priorities and tactics for specific areas of the community. Problem-oriented policing also istributes police services more effectively across the community and targets high-crime areas for problem-solving approaches that allow law enforcement to define and deal with the causes of crime. This helps to neutralize the undue influence of special interest groups that can be the recipients of preferred services when no system of community-based priorities exists. Systematic reviews and meta analysis are a method for determining whether POP reduces crime and disorder. A study was conducted by Weisburg, Telep, Hinkle, and Eck. Whether they used a more conservative mean effect size approach or examined the largest effects on crime and disorder reported, they found that POP approaches have a statistically significant effect on the outcomes examined. Importantly, the results are similar whether we look at experimental or nonexperimental studies. The small group of studies in the review allows us to come to a solid conclusion regarding the promise of POP, but it does not allow statistical conclusions regarding the types of approaches that work best for specific types of problems. They think it a major public policy failure that the government and the police have not invested greater effort and resources in identifying the POP approaches and tactics that work best to combat specific types of crime. Moreover, a much larger number of studies are needed to draw strong generalizations regarding the possible effectiveness of POP across different types of jurisdictions and different types of police agencies. The portfolio of available studies does not allow us to draw conclusions about such contextual factors and suggests that U.  S. policing has adopted POP widely without an evidence base for deciding where and when it should be used. The central conclusion of our review is that POP as an approach has significant promise to ameliorate crime and disorder problems broadly defined. Hot spots policing is easier to implement than COP and POP. Research early on showed it had promise in reducing crime. It’s easy to implement as officers are still doing patrol and making arrests. Computerized crime mapping is used in nearly every police department that does hot spots policing. Some programs can do statistical analyses to identify hot spots and find trends in crime across time and space. The programs also can have maps updated with the latest data each day. Studies have found that hot spots policing is at least moderately effective in reducing crime. It’s so hard to know what exactly works because many studies also involve elements of POP and other tactics. The broken windows theory is widely viewed as effective in policing circles after it was used in New York City in the 1990s and the city had a large crime drop. There are several suggestions for how police could best prevent crime with the broken windows theory. Police should return to the order maintenance role. Police should not ignore disorder. Police should negotiate consensus with residents and users of public spaces about what is or is not acceptable in that area. The key is to deal with disorder quickly and not let it untended, and clean it up in areas that have declined. This is hypothesized to prevent fear of crime and maintain social controls in areas such as residents aren’t afraid to intervene and/or move away from the area. Some studies have found increased complaints against the police with the broken windows theory. In conclusion, the research I obtained about the various police strategies and tactics leads to an important statement. Unfortunately, there is no clear answer. There is fairly mixed and weak research evidence about the impacts of these tactics on crime. COP seems effective in fighting fear of crime and improving police-community relations but not in fighting crime. A report by the National Academy reinforces that the most effective strategies and tactics are those that target small locations, take a focused approach, and are highly proactive.